This is one of the most telling articles about what's going on and the impending death of terrestrial radio. Really important article. Audience measurement and consumer research company The Media Audit revealed last week that Pandora is the No.1 listened to station in Los Angeles, beating out KIIS-FM. Commercial radio must be sweating bullets.
Pandora and the Evolution of Radio
Eric Zimmett is tech writer and business consultant for StateCollege.com, assisting businesses with how to navigate today’s difficult marketing and advertising landscape. Eric is a 2008 Penn State University journalism graduate. He has given guest lectures at Penn State on the topics of digital media, Internet TV and media sales.